Just saw that the Macromedia standalone Flash Player for Pocket PC is now $499US. Strange move if you ask me. Why would you charge for a player or viewer, it's like Microsoft wanting to charge for their PowerPoint Viewer. Users are just viewing the thing and nothing else. Probably give developers compelling reasons to drop Flash. Don't know if it is included with Flash Professional 8 or what the license says in terms of re-distributing the player but it's a really strange move if you ask me!
Note the player for a Mobile IE (or Pocket IE) which is an ActiveX control is still available for free...it's just the stand alone player that can go full screen that is not.